Management of Cultural Firms

Overview

Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices tested in other situations, but it is necessary to carefully recognize their social and cultural peculiarities. Therefore, this book aims at providing an overall view of the managerial issues and conditions to be met for a business to be well-managed, and subsequently reflecting on how it is possible to apply them to the world of art and culture.

Author Biography

Fabrizio Cirrincione is Lecturer of Marketing at Bocconi University, where he is also Faculty Affiliate at ASK Research Center. Paola Dubini is Associate Professor of Management and Entrepreneurship at Università Bocconi. Fabrizio Montanari is Associate Professor at the University of Modena and Reggio Emilia and Adjunct Professor at Bocconi University, where he is also Research Affiliate at ASK Research Center.