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Inside Content Marketing
Inside Content Marketing

Inside Content Marketing

EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

BUSINESS & ECONOMICS

208 Pages, 6 x 9

Trade Paper, $17.95 (US $17.95) (CA $21.95)

Publication Date: May 2016

ISBN 9781937290061

Rights: US, CA & UK

Information Today, Inc. (May 2016)
CyberAge Books

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Overview

Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it's engaging and perceptive.

Reviews

"Resistance may be futile as so-called 'digital natives' set trends and increase their purchasing power, but this good-natured book makes the pill a tad more palatable. After all, Cramer cautions publishers, 'If you're still resisting custom content, you're already years behind your customers.'" —Kirkus Reviews

Author Biography

Theresa Cramer is the editor of EContent magazine. She is a 10-year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.