Digital Services: E-Books

IPG has been active in the e-book market since 2001. There is currently a full-time staff of four that converts printer files to viable e-book formats at the rate of 15-25 titles a day. IPG also creates the proper cover images and metadata for the e-book files. Currently about 10,000 e-book titles are available through IPG.

IPG’s e-book program is a turn-key system for its client publishers. They submit—through an automated feature in the private Publisher Resources section of the IPG website—the digital file used to generate the print edition. From that point on the IPG staff is responsible for checking, storing, and dis- seminating the files; selecting and monitoring trading partners; negotiating the terms of trade with them; and setting the rules as to how much leeway they are allowed to give their customers in regard to viewing content before purchase and duplication after purchase.

The e-books IPG sells directly to consumers and through affiliates are encrypted in-house using Adobe Content Server 4.0. Here is the current list of major aggregators and resellers that IPG uses to market e-books:

  • Amazon Kindle
  • Apple
  • Baker & Taylor
  • B&N Digital
  • Borders
  • eBook.com
  • ebrary
  • Kobo
  • Lightning Source
  • NetLibrary
  • Overdrive
  • Sony
  • TecKnoQuest
  • Follett Digital

  • See the Digital Services area for a complete list of e-book vendors and further information about the e-books progam.

    "In the ever-changing world of e-formats and e-gizmos that threaten to make or break new releases, IPG’s timely and valuable assistance has made it possible for PM Press to offer every new release in every new format." 

    —Craig O’Hara, PM Press, Oakland, CA

    Annie Johnston

    Digital Content Manager

    Prior to coming to IPG, Annie was the marketing manager for a pharmaceutical book importer, in charge of creating marketing materials for their website. At IPG since 2004, she has been in charge of researching and analyzing the emerging e-book market and setting up relationships with reliable vendors. Now that most of that exploratory work has been accomplished, she works closely with IPG client publishers to help them evolve e-book programs that build on the particular strengths of their lists and reflect their long-term business goals.

    E-Books
    Print-on-Demand
    Direct-to-Consumer Sales