Strategies to rival the deep pockets and marketing muscle of Fortune 500 companies
Based on the Process of IlluminationT strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. The A to Z guide to understanding the world of CPG details how products transform from concept to viable brand. In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third parties.
Author Biography
David Towner is a consumer packaged goods business strategist and the developer of the Process of IlluminationT strategy platform for getting products to market. He is the founder of CPG Strategies and Splash Marketing, which have generated more than $10 billion in consumer packaged goods sales and $17 billion in IPO and acquisition revenue for his clients. He lives in southern Ohio.
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