Cold Cash, Cool Climate

Overview

Making green by being green

Written for venture capitalists and entrepreneurs, this guide presents science-based knowledge about the nature of climate change and teaches businesses how to apply that knowledge to reduce emissions and make a profit at the same time. Author, researcher, and industry expert Jonathan Koomey acts as scientific advisor to prospective companies, presenting clear, cogent, and compelling arguments for why scarce time and resources should be allocated to some opportunities and not others. The book discusses how to design successful solutions in manufacturing, software, business processes, household energy use, energy supply, and even reducing population growth. Giving reasons for optimism—both environmental and economic—this resource describes how to profit from one of the most important challenges of the 21st century.

Reviews

“Cold Cash, Cool Climate makes a compelling case for a rapid transition to carbon-efficient infrastructure.â€--Elton Sherwin, Ridgewood Capital, author of Addicted to Energy

“Thorough, thought-provoking, and pragmatic. A must read for entrepreneurs building profitable enterprises to address climate change!â€--Vivek Mehra, August Capital

"Denying our climate challenges won't make them go away. But with Koomey's help, a motivated entrepreneur can better understand and profit from the huge opportunities they present." —Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute

"The idea that entrepreneurs can be a powerful instrument of environmental progress is not new, but Cold Cash, Cool Climate is a timely and cogent summary of the task and the opportunities entrepreneurs now confront in the most important startup ever." —www.switchboard.nrdc.org

"Once I started Cold Cash, Cool Climate I was hooked, persuaded, and ready to share its lessons with others. The book is compelling and important, and deserves to be read widely." —Rick Diamond, staff scientist, Lawrence Berkeley National Laboratory

"Cold Cash, Cool Climate is provocative, inspirational, and invaluable." —Dan Sperling, Director, Institute of Transportation Studies, University of California–Davis

Author Biography

Jonathan Koomey, PhD, is a consulting professor at Stanford University and holds a PhD from the Energy Resources Group at University of California–Berkeley. He is the author of Turning Numbers into Knowledge and a leading international expert on the economics of reducing greenhouse gas emissions and the effects of information technology on resource use. He lives in Burlingame, California.