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Marketing Associate

FLSA Status: Non-Exempt
Reports to: Director of Marketing, IPG
Employment Status: Full-time

Summary:

Established in 1971, Independent Publishers Group (IPG) was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. With consistent growth each year, IPG’s success has come from supporting and encouraging the growth of its client publishers in the United States and worldwide. IPG has a wide reach in the market with its distribution of publishers with academic, Spanish-language, computer, and general trade nonfiction and fiction titles. IPG was acquired by Chicago Review Press in 1987. In the fall of 2006, the senior management of Chicago Review Press, Inc., the parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading U.S. distributor of UK publishers. Trafalgar Square Publishing was founded in 1973 and distributes for clients such as Penguin Random House UK, Australia, New Zealand, and China; Summersdale; Pavilion Books; Allen & Unwin; The History Press; Amberley Publishing; HarperCollins UK; Pan Macmillan; and John Blake.

IPG is the second largest independent distributor of books and e-books in the world, and one of the top 10 suppliers of book content to Barnes & Noble, Apple, Amazon.com, and Kobo, among thousands of other retailers globally. Want to know who’s behind that new book on your coffee table? Chances are good that your bookstore sourced it from IPG.

Overview

The IPG Marketing team is seeking an enthusiastic and creative Marketing Associate to be a part our dynamic team. In this position, the ideal candidate will join the Marketing team in working closely with client publishers, in-house sales, publisher marketing, and publicity teams in the execution of marketing strategies, promotions, support, and communications. This team member will work in collaboration to drive the growth and influence of IPG’s brand, products, and properties.

Responsibilities:

  • Collaborate with Sales and Publicity teams to ensure that key and trending titles are brought to the attention of customers and accounts on a timely basis.
  • Assist in planning, execution and optimization of IPG Social Media presence and strategy
  • Assist in the preparation of physical and digital marketing materials.
  • Contribute to the sales & marketing processes with regards to product positioning and ability to reach target markets
  • Support key company programs, divisions, and publisher clients in those divisions, such as but not limited to, Trafalgar Square Publishing (TSP), Academic and Professional, Independent Publishers Group, IPG Spanish, Small Press United, and others.
  • Assist in the development of partnerships to expand audience reach and product engagement
  • Maintaining a database to cross-reference efforts with sales results
  • Other duties to be assigned as identified and needed.
  • Assist in the creation of custom materials as well as advising client publishers on marketing opportunities.
  • Educate client publishers about marketing efforts that are a best fit for their list of books.
  • Team up with other sales and marketing staff to take advantage of any opportunities occurring in the book trade, including those tied to both physical and ebook sales.
  • Work with the Marketing Coordinator to compile targeted bookstore and specialty lists for publishers trying to organize book launches or other special events.
  • All other duties as assigned.

Qualificiations:

We are looking for someone with high energy and enthusiasm who can conceptualize creative out-of-the-box ideas for securing coverage for our publishers and brands.

  • Bachelor’s degree or equivalent certification of study
  • 1-2 years in a working environment. Experience in the book industry preferred but not required.
  • Ability to multi-task, prioritize, and manage time effectively while also maintaining accuracy and attention to detail are essential.
  • Must be proactive, flexible, and adaptive in a rapidly changing environment.
  • A working knowledge of HTML as well as WordPress, Google Analytics, CRM platforms such as Microsoft Dynamics, MailChimp
  • Proficient knowledge of Adobe Creative Suite, Canva, or similar programs
  • Impeccable written and verbal communication skills.
  • Fluency in social media platforms including but not limited to Facebook, Twitter, Instagram, Pinterest, Goodreads,Tumblr, SnapChat, and an eye for emerging platforms as well
  • Physical abilities: be able to lift 25 lbs. and sit and stand for long periods of time
  • A love of books is required
  • Travel requirements: 5%

Interested and qualified candidates should submit a cover letter and resume to Jessie Jonik at jjonik@ipgbook.com. No phone calls, please.