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BookExpo & BookCon 2018 Recap: Why We Loved “Every Crazy, Jam-Packed Minute” ›

by Lauren Klouda, Director of Marketing
The annual trek to New York City marked another extremely busy and productive four days for the publishing industry. I had back-to-back meetings with many of our ebook vendor partners, including quality time with our friends at Apple, Kobo, Scribd, and OverDrive to talk 2018 merchandising, as well as with … Read More »

Publisher Summit 2018 Recap: Our Best Yet! ›

As we wind down from one of the busiest times of the year here at IPG, we thought we’d reflect on what many of us believed to be our most successful event yet! This year marked our 5th annual Publisher Summit, a proprietary event for IPG client publishers that is hosted every spring in conjunction … Read More »

PubTech Connect: A Recap ›

After barely making their flights before Winter Storm Quinn hammered the East Coast,  IPG Marketing Manager Lauren Klouda and Chief Financial Officer Frank Autunnale are back from PubTech Connect, an annual conference on technology in the publishing industry, hosted this year in New York City.
What was your primary objective for attending PubTech Connect, and whatRead More »

SEO Best Practices: On-Page SEO Checklist ›

This checklist was created by Orbit Media Studios‘s Marketing Manager, Amanda Gant.

 
I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are.
Below are eight tips on SEO best practices for on-page optimization. Let’s get … Read More »

6 Things Publishers Should Blog About- and Why! ›

Starting a blog can be a daunting task, especially when starting from scratch. Luckily, we have Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios, to help us along the way! Here, Andy guides us through what publishers should be blogging about, why they should start a blog in the first place, and what best practices to follow … Read More »

BookExpo (and BookCon) 2017: Trade Show Recap ›

This year’s BookExpo (changed from Book Expo America this year) was once again back in New York City. We loved having it in our home city of Chicago last year, but our staff was excited to get out to the east coast again for a very full four days of BookExpo and BookCon. Here, our staff … Read More »

How to Get Traffic From Pinterest to Your Website or Blog ›

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

 
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »

Partner Spotlight: Bookstr ›

“For the Love of Books” reads the homepage of the millennial book-lover’s dream website, Bookstr, a platform that works to connect books and people on multiple levels. The website gives you access to news, essay, and articles on the most current book trends. Here, CEO Sarah Hill gives us some insight into Bookstr’s missions, content, and community.
IPG:Read More »

Instagram Ads: The Complete Guide for Business ›

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »

IBPA Publishing University Recap ›

What was your primary objective for attending IBPA Publishing University?
Richard T. Williams, Director, Publisher Development, IPG: This was my 9th year attending the show; normally I participate on behalf of Small Press United, because it’s a small press show with a wide variety of publishers and self-published authors, many of whom are looking at distribution … Read More »