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BookExpo & BookCon 2018 Recap: Why We Loved “Every Crazy, Jam-Packed Minute” ›

by Lauren Klouda, Director of Marketing
The annual trek to New York City marked another extremely busy and productive four days for the publishing industry. I had back-to-back meetings with many of our ebook vendor partners, including quality time with our friends at Apple, Kobo, Scribd, and OverDrive to talk 2018 merchandising, as well as with … Read More »

ALA Midwinter Conference: A Recap ›

The American Library Association’s Midwinter Conference in Denver, Colorado is a show that our entire sales and marketing staff look forward to every year. This year, our Library & Education Sales Manager Cynthia Murphy joined IPG Marketing’s Jeff Palicki and Lauren Klouda for a long weekend in Denver, Colorado.
Here, Cynthia discusses the benefits of building … Read More »

IPG Staff’s Top Picks – Spring 2018 ›

We’re still busy ringing in the new year with new books! It may not feel like spring (especially here in Chicago), but our Spring 2018 catalog season is in full swing. Here, our staff shares some of their most anticipated titles.
We hope you enjoy them as much as we do! Click here to view our … Read More »

BookExpo (and BookCon) 2017: Trade Show Recap ›

This year’s BookExpo (changed from Book Expo America this year) was once again back in New York City. We loved having it in our home city of Chicago last year, but our staff was excited to get out to the east coast again for a very full four days of BookExpo and BookCon. Here, our staff … Read More »

How to Get Traffic From Pinterest to Your Website or Blog ›

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

 
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »

Instagram Ads: The Complete Guide for Business ›

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »

Bonus: Another IPG Favorite #InfluencerofInstagram ›

We just couldn’t limit our list of favorite #InfluencersofInstagram. Here’s another wonderful bookish account to add to last week’s post—the beautiful Literati Bookstore of Ann Arbor, Michigan. Co-owner Mike Gustafson shares his social media philosophy and some of his top tips and tricks.
Mike Gustafson: As the proprietor of Literati Bookstore, I have oodles of freedom when it … Read More »

Top Tips from Our Favorite #InfluencersofInstagram ›

As part of our month of Instagram, we asked some of our favorite bookish Instagram accounts to let us in on their secrets to success. You may recognize the beautifully curated crime fiction book review account @crimebythebook, the sunny and bright hybrid fashion and book profile @thetrendyreader, and our wonderful in-house publisher @chicagoreviewpress from the world of … Read More »

Bonus Week Recap: Managing Your Time on Social Media ›

Success on social media is a demanding effort. With constantly changing algorithms and fluid conversations, fickle trends and an array of platforms, managing your presence online can swallow up huge amounts of time. There are ways of planning, however, that should minimize the social media strain. Social media and marketing experts each have their own … Read More »

What Makes the News Feed? ›

Insights into Facebook’s Ever-Changing Algorithm
Facebook’s News Feed algorithm is in a constant state of flux. The company is constantly adjusting the ways it determines which posts display for which users, and this requires businesses to stay on their toes when it comes to content strategy. There are certain fundamental principles, however, that hold true despite … Read More »