Blog

SIBA Fall Discovery Show 2017: Tradeshow Takeaways ›

IPG Marketing Manager Lauren Klouda, who along with TSP Marketing Associate Janet Potter attended this year’s SIBA Fall Discovery Show, hopped off the plane from New Orleans armed with pralines, an alarming amount of alligator stories, and, of course, plenty of takeaways (and books) to share with the office. Enjoy!

What was your primary objective for attending the SIBARead More »

IPG Staff’s Top Picks for 2017 – Fall ›

At IPG, the winding down of long, delightfully warm summer days and the arrival of a chilly Chicago fall means two things: 1)  at least we’ll have more time to read and 2) a new catalog season!
Here, our staff shares some of their favorite picks from the Fall 2017 season.
We hope you enjoy them asRead More »

Publisher Spotlight: Santa Fe Writers Project ›

In the fall of 2018, Santa Fe Writers Project will celebrate its 20th anniversary. For the past two decades, founder and director Andrew Gifford has curated a list of titles as compelling as they are diverse. Here, he shares his touching story of how SFWP got its start, how he champions his excellent authors, and … Read More »

Wings Press: With ‘Latin@ Rising’ Release, San Antonio Publisher Continues to Soar ›

An independent publisher with an appellation as uplifting as Wings Press just sings ascent. But looking over the catalog of the San Antonio-based house—a list that includes such literary luminaries as Lorna Dee Cervantes, Rosemary Catacolos, and Naomi Shihab Nye—one comes away with the impression that Wings Press was ever invested in spreading its multicultural message on … Read More »

#BookLoversDay: IPG’s Favorite Childhood Books ›

In a very fitting follow up to #InternationalCatDay yesterday, today is National Book Lover’s Day (#BookLoversDay)! We figured we’d take a little twist on the day and share what our favorite books were as children.
Let us know your favorite childhood books on our Twitter page!

 
      
Love You Forever by Robert Munsch and Two Bad Ants by Chris … Read More »

Trade Show Recap: ASTRA Marketplace & Academy 2017 ›

Karen Adler, IPG’s Education Sales Representative attended the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy 2017 in Philadelphia, PA a few weeks ago and let us in on her experiences. What could be more fun than a toy show?! Here are her takeaways:
“This was the first year I attended the ASTRA national show on behalf … Read More »

SEO Best Practices: On-Page SEO Checklist ›

This checklist was created by Orbit Media Studios‘s Marketing Manager, Amanda Gant.

 
I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are.
Below are eight tips on SEO best practices for on-page optimization. Let’s get … Read More »

6 Things Publishers Should Blog About- and Why! ›

Starting a blog can be a daunting task, especially when starting from scratch. Luckily, we have Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios, to help us along the way! Here, Andy guides us through what publishers should be blogging about, why they should start a blog in the first place, and what best practices to follow … Read More »

BookExpo (and BookCon) 2017: Trade Show Recap ›

This year’s BookExpo (changed from Book Expo America this year) was once again back in New York City. We loved having it in our home city of Chicago last year, but our staff was excited to get out to the east coast again for a very full four days of BookExpo and BookCon. Here, our staff … Read More »

How to Get Traffic From Pinterest to Your Website or Blog ›

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

 
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »