Blog

Trade Show Recap: ASTRA Marketplace & Academy 2017 ›

Karen Adler, IPG’s Education Sales Representative attended the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy 2017 in Philadelphia, PA a few weeks ago and let us in on her experiences. What could be more fun than a toy show?! Here are her takeaways:
“This was the first year I attended the ASTRA national show on behalf … Read More »

SEO Best Practices: On-Page SEO Checklist ›

This checklist was created by Orbit Media Studios‘s Marketing Manager, Amanda Gant.

 
I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are.
Below are eight tips on SEO best practices for on-page optimization. Let’s get … Read More »

6 Things Publishers Should Blog About- and Why! ›

Starting a blog can be a daunting task, especially when starting from scratch. Luckily, we have Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios, to help us along the way! Here, Andy guides us through what publishers should be blogging about, why they should start a blog in the first place, and what best practices to follow … Read More »

BookExpo (and BookCon) 2017: Trade Show Recap ›

This year’s BookExpo (changed from Book Expo America this year) was once again back in New York City. We loved having it in our home city of Chicago last year, but our staff was excited to get out to the east coast again for a very full four days of BookExpo and BookCon. Here, our staff … Read More »

How to Get Traffic From Pinterest to Your Website or Blog ›

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

 
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »

Partner Spotlight: Bookstr ›

“For the Love of Books” reads the homepage of the millennial book-lover’s dream website, Bookstr, a platform that works to connect books and people on multiple levels. The website gives you access to news, essay, and articles on the most current book trends. Here, CEO Sarah Hill gives us some insight into Bookstr’s missions, content, and community.
IPG:Read More »

Instagram Ads: The Complete Guide for Business ›

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »

IBPA Publishing University Recap ›

What was your primary objective for attending IBPA Publishing University?
Richard T. Williams, Director, Publisher Development, IPG: This was my 9th year attending the show; normally I participate on behalf of Small Press United, because it’s a small press show with a wide variety of publishers and self-published authors, many of whom are looking at distribution … Read More »

Bonus: Another IPG Favorite #InfluencerofInstagram ›

We just couldn’t limit our list of favorite #InfluencersofInstagram. Here’s another wonderful bookish account to add to last week’s post—the beautiful Literati Bookstore of Ann Arbor, Michigan. Co-owner Mike Gustafson shares his social media philosophy and some of his top tips and tricks.
Mike Gustafson: As the proprietor of Literati Bookstore, I have oodles of freedom when it … Read More »

NSTA Trade Show Recap ›

This was the second year Independent Publishers Group attended the National Science Teachers Association National Conference. Karen Adler, IPG’s Education Sales Representative, and Michael Riley, our Vice President of Sales, worked in the booth selling books and meeting new customers.  The attendance was terrific; a total of 9,511 attendees in 3 days.
We found this to … Read More »