Blog

Bonus Week Recap: Managing Your Time on Social Media ›

Success on social media is a demanding effort. With constantly changing algorithms and fluid conversations, fickle trends and an array of platforms, managing your presence online can swallow up huge amounts of time. There are ways of planning, however, that should minimize the social media strain. Social media and marketing experts each have their own … Read More »

What Makes the News Feed? ›

Insights into Facebook’s Ever-Changing Algorithm
Facebook’s News Feed algorithm is in a constant state of flux. The company is constantly adjusting the ways it determines which posts display for which users, and this requires businesses to stay on their toes when it comes to content strategy. There are certain fundamental principles, however, that hold true despite … Read More »

Facebook Foreword: How an indie-focused media company leverages their social media advertising ›

 

Foreword Reviews’ primary goal is to discover and promote books from independent presses—and social media is obviously a crucial way to accomplish it. IPG connected with Foreword’s Seth Dellon to speak about their presence on Facebook, along with the strategies and advertising approaches they’ve found worthwhile.
IPG: What is Foreword’s strategy on Facebook? What kinds ofRead More »

NY Now 2017: A Week of Gift, Specialty & Museum Sales ›

IPG joined more than 2,400 other companies showcasing the best in children’s, lifestyle, and gift products in the marketplace at NY Now at the Javits Center in New York City. In attendance from IPG were Michael Riley, Sales Director, Special Markets; Mindi Rowland, Special Sales Representative; and several independent gift reps from the New England … Read More »

Get the Most Out of Your Promoted Tweets ›

If you’re new to Paid Promotions on Twitter, but want to know how to get the most out of them, then we are here to help. Paid Promotions, despite initial impressions, are not has difficult or expensive as one might think – it’s as simple as clicking a few buttons. IPG did a Promoted Tweet … Read More »

Tweet Louder: Popular Hashtags and Accounts for the Publishing Industry ›

Do you feel like you’re starting from scratch on Twitter? Confused about how to start gaining followers or finding accounts to follow? The IPG marketing team has put together a list of popular, trending hashtags as well as industry tastemakers to follow.
Popular hashtags for Publishing Industry:

#amreading
#amwriting
#booklovers
#bookbirthday – Publishers and authors will post pictures of their … Read More »

February: Twitter Month on IPG Social Media Boot Camp ›

 
For the month of February, we will be focusing on Twitter – how to get started, craft goals, create content, and analyze your results. We will discuss scheduling posts, finding your voice, and how to generate engagement.
 
View the IPG Social Media Boot Camp page now!
Questions? Want to sign up to receive updates? Check out ourRead More »

Kick-off: IPG Social Media Boot Camp ›

 
In our introductory segment, IPG Marketing Manager Lauren Klouda gives a quick overview of what we’ll be sharing throughout our Social Media Boot Camp. She presents a general action plan that publishers, booksellers, and authors alike can use to build up their social media presence and ultimately guide their brand in the right direction and … Read More »

Publishing in a New Political Era: The Importance of #IndieVoices ›

No matter what you think of the events set to transpire this weekend (Trump’s inauguration and the numerous marches and protests that will accompany it), one thing is for certain—we are entering an entirely new era. How will this affect those of us in the book world? And what will the role of the publishing industry be?
Here, … Read More »

IPG Staff’s Most Anticipated Books of 2017 – Spring ›

With the arrival of every new year comes a special day for every IPG staffer—New Catalog Day. As a freshly-printed copy is placed on each desk, we eagerly await the chance to flip through and see what the upcoming season has in store.
Most of us have been familiar with these titles at least since they were … Read More »