Blog

How to Get Traffic From Pinterest to Your Website or Blog ›

This post was originally published on the Tailwind blog. Check it out for more great marketing content!

 
When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs.  It can send a truckload of referral traffic.  In fact, it’s one of the highest sources … Read More »

Partner Spotlight: Bookstr ›

“For the Love of Books” reads the homepage of the millennial book-lover’s dream website, Bookstr, a platform that works to connect books and people on multiple levels. The website gives you access to news, essay, and articles on the most current book trends. Here, CEO Sarah Hill gives us some insight into Bookstr’s missions, content, and community.
IPG:Read More »

Instagram Ads: The Complete Guide for Business ›

This post was originally published on the Hootsuite blog
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business … Read More »

IBPA Publishing University Recap ›

What was your primary objective for attending IBPA Publishing University?
Richard T. Williams, Director, Publisher Development, IPG: This was my 9th year attending the show; normally I participate on behalf of Small Press United, because it’s a small press show with a wide variety of publishers and self-published authors, many of whom are looking at distribution … Read More »

Bonus: Another IPG Favorite #InfluencerofInstagram ›

We just couldn’t limit our list of favorite #InfluencersofInstagram. Here’s another wonderful bookish account to add to last week’s post—the beautiful Literati Bookstore of Ann Arbor, Michigan. Co-owner Mike Gustafson shares his social media philosophy and some of his top tips and tricks.
Mike Gustafson: As the proprietor of Literati Bookstore, I have oodles of freedom when it … Read More »

NSTA Trade Show Recap ›

This was the second year Independent Publishers Group attended the National Science Teachers Association National Conference. Karen Adler, IPG’s Education Sales Representative, and Michael Riley, our Vice President of Sales, worked in the booth selling books and meeting new customers.  The attendance was terrific; a total of 9,511 attendees in 3 days.
We found this to … Read More »

Top Tips from Our Favorite #InfluencersofInstagram ›

As part of our month of Instagram, we asked some of our favorite bookish Instagram accounts to let us in on their secrets to success. You may recognize the beautifully curated crime fiction book review account @crimebythebook, the sunny and bright hybrid fashion and book profile @thetrendyreader, and our wonderful in-house publisher @chicagoreviewpress from the world of … Read More »

Publisher Spotlight: Inhabit Media ›

Inhabit Media is an Inuit-owned publishing company, with their head office located in Iqaluit, Nunavut. They are the only independent publishing company located in the Canadian Arctic. Their mission is to preserve and promote the stories, knowledge, and talent of Inuit and northern Canada. Here, Inhabit Media co-founder and English Publisher Neil Christopher shares how Inhabit Media emerged out of … Read More »

Publisher Spotlight: Ragnarok Publications ›

Ragnarok Publications is a relatively new yet rapidly growing publisher specializing in fantasy and darker genre fiction. Here, we speak with Joe Martin, Ragnarok’s Publisher, and Jeremy Mohler, Ragnarok’s Creative Director, about their start through the power of crowdfunding, their growth by way of a well-thought-out merger with a prominent creative services company, and maybe a … Read More »

Bonus Week Recap: Managing Your Time on Social Media ›

Success on social media is a demanding effort. With constantly changing algorithms and fluid conversations, fickle trends and an array of platforms, managing your presence online can swallow up huge amounts of time. There are ways of planning, however, that should minimize the social media strain. Social media and marketing experts each have their own … Read More »