Blog

Frankfurt Book Fair: Takeaways from the World’s Largest Trade Show for Books ›

Perhaps the most covetable trade show IPG participates in is the annual Frankfurt Book Fair. Every October, our lucky program directors and CEO fly to Germany for a week of the “world’s largest event for the publishing industry.”
Last year, IPG CEO Joe Matthews gave us the rundown of his experience for one of our very first trade … Read More »

People Love Pittsburgh: Takeaways from NAIBA Fall Conference ›

“People love Pittsburgh.” This was Janet Potter’s biggest takeaway from this year’s New Atlantic Independent Booksellers Association’s Fall Conference, even though the show was held in downtown Baltimore.
Here, Janet discusses her first impressions of NAIBA’s annual fall conference, the effects of having a short 4-hour window for exhibition, and the importance of “handing someone a book … Read More »

Messages from the Midwest: Takeaways from the Heartland Fall Forum ›

IPG Marketing Associate Niki Stuckmann left the bustle of Chicago last weekend to travel across the Land of 10,000 Lakes to the Heartland Fall Forum. Here, she shares her biggest takeaways of the gathering of “the backbone of literary culture throughout the Midwest.”
What were the main events of the show? How do they relate/tie-in to theRead More »

10 Banned Books that Shaped Our World: IPG Staff Picks ›

Some of our modern age’s most meaningful, trenchant, and beautiful books have at one time or another been banned. Last week, the book community at large came together to celebrate Banned Books Week—a week of celebrating the freedom to read. Here, the IPG staff picks the books that resonated most with them.

 
Enjoy our top picks and remember—#readindependently!

 

A Clockwork Orange by Anthony Burgess
—Leanna … Read More »

A Vibrant Indie Book Market: Takeaways from NEIBA’s Fall Conference ›

The NEIBA Fall Conference lights up Providence every September, bringing with it booksellers, publishers, and representatives from all over the region eager to learn more about what’s happening in the industry. This year, IPG Trade Sales Manager Aaron Howe relays the importance of building relationships with emerging indies, the successful presence of IPG publisher Coralstone Press, and the … Read More »

Bookstores and Southern Charm: The SIBA Discovery Show in Savannah ›

Savannah, Georgia, a city aptly nicknamed “The Hostess City of the South,” welcomed hundreds of independent bookstores and booksellers to the Southern Independent Booksellers Alliance annual trade show last week. Hosted by a different city every year, SIBA’s annual trade show aims to unite in one organization individuals and businesses actively engaged in the writing, selling, publishing, distribution … Read More »

Publisher Spotlight: PM Press ›

PM Press is an independent publisher that specializes in radical, Marxist and anarchist literature, as well as crime fiction, graphic novels, music CDs, and political documentaries. In other words, PM Press is the coolest.
Here, co-Founder Craig O’Hara walks us through how a history of anarchism and activism has led PM Press to the success they see … Read More »

5 Book Marketing Steps to Take BEFORE You Publish ›

Written for the IPG blog by Sandy Poirier Smith, President, Smith Publicity
Publishers know competition is fierce for reviewer, media, and book buyer attention. Whether working with a book publicist—who is reaching out to newspaper, magazine, radio, television, online, blog and/or podcasts for interviews, articles, reviews, and feature stories—or devising their own plan, publishers need to … Read More »

Digital Borrowing Moves Libraries Online: Spotlight on hoopla digital ›

hoopla digital is a service created by Midwest Tape, a trusted partner to public libraries for over twenty-five years and one of the largest distributors of physical audio and video media to public libraries across the globe. Here, Content Strategist Tara Carberry gives us the rundown on how hoopla brings innovation into the age of digital … Read More »

How to Market a Book Once the Initial Hype Dies Down ›

This article was originally posted by Diana Urban of BookBub and entitled “9 Ways to Market a Book After the New Release Buzz Dies Down.”

 

Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one.
Myth! With a little creativity and persistence, … Read More »