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Advertising and Promotion

IPG passes on the benefit of its higher frequency advertising rates in well-known trade publications—Publishers Weekly, Library Journal, School Library Journal—to client publishers, enabling them to place advertisements at greatly reduced rates, and also assists client publishers in identifying appropriate advertising vehicles that are tailored to their titles and budgets.

IPG provides client publishers access to marketing programs focusing on the nation's independent booksellers at deeply discounted rates.


Lauren Klouda

IPG Marketing Manager, Print & Digital

Lauren has been a part of independent publishing at IPG (Independent Publishers Group) since 2010. Her background in social media and online marketing services has led to the development of IPG's robust marketing and advertising programs and significant increases in web traffic and online sales. Initially focused primarily on developing strategies and tools to market ebooks and digital content, Lauren now works with IPG client publishers, authors, partners, booksellers, and libraries across the book industry to create engaging online content and marketing materials designed to help readers discover books, whether in digital or print, at their local bookstore or library or online. She manages the Marketing team at Independent Publishers Group (IPG).

Visit the IPG Blog for an interview with Lauren Klouda. 


Niki Stuckmann

Marketing Associate

Niki graduated from Illinois State University, where she specialized in English and Publishing. Her background in social media marketing has been integral in executing and optimizing IPG’s social media platforms, including, Twitter, Facebook, Pinterest, and Goodreads. She is primarily responsible for assisting the IPG Marketing Manager in the development and execution of print & digital marketing strategies, advertising, and communications. Niki also works with and maintains IPG's relationship with the Regional Bookseller Associations and the ABA.

Advertising and Promotion
Publicity and PR
Building Product Lists