Advertising and Promotion

IPG passes on the benefit of its higher frequency advertising rates in well-known trade publications—Publishers Weekly, Library Journal, School Library Journal—to client publishers, enabling them to place advertisements at greatly reduced rates, and also assists client publishers in identifying appropriate advertising vehicles that are tailored to their titles and budgets.

IPG provides client publishers access to marketing programs focusing on the nation's independent booksellers at deeply discounted rates.

Cynthia Murphy

Marketing Manager

Cynthia has been in publishing for more than 25 years. She spent the lion's share of her publishing career with Rand McNally & Company, where she progressed from management positions in advertising and sales promotion, event planning, and sales support to sales, where she ultimately had responsibility for that company's domestic commission book rep groups and its network of international sales distributors and agents.

Advertising and Promotion
Publicity and PR
Building Product Lists